Project Portfolio
Accomplished Creative Director with over two decades of expertise in conceptual development and visual design execution across diverse marketing communications. A visionary entrepreneur, adept at crafting award-winning brand experiences in both digital and print media. Proven track record in building creative communities, fostering knowledge-sharing initiatives, and implementing successful teaching and mentoring programs.
Recent Projects
Exergen
I've worked with Exergen for over ten years. In that time, I've acted as Fractional CMO, Creative Director, Designer, Creative Developer, and Photographer. I've kept their look fresh by evolving their website, messaging, and brand visuals.
Project Skills Utilized:
- Logo Design
- Package Design
- Website Design
- User Interface Design
- User Experience Design
- Information Architecture
- Photography
Most recently, we launched the Exergen e-commerce store that boasted over $100k in sales in the first 6 months.
TianTi Biosciences
I successfully worked with TianTi Bio's U.S. and Chinese team to develop their new logo as well as redesigning their existing website to create a multi-lingual experience for both the United States and China.
TianTi employs complex scientific processes to produce specific antibody characteristics. This science needed to be displayed visually and easily digested by their audiences.
Project Skills Utilized:
- Logo Design
- Website Design
- User Interface Design
- User Experience Design
- Information Architecture
- Infographic Design
Meghann Perry Group
We successfully launched a newly designed website that is more tailored to Meghann Perry's brand vision and energy.
The project included a full discovery process, design studies, and then technical development of her new website.
Project Skills Utilized:
- Website Design
- User Interface Design
- User Experience Design
- Information Architecture
Milky Way Life Sciences
I successfully worked with Milky Way Life Sciences U.S. and Chinese team to develop their new logo as well as redesigning their existing website.
Project Skills Utilized:
- Logo Design
- Website Design
- User Interface Design
- User Experience Design
- Information Architecture
- Infographic Design
Cellaria
I've worked with Cellaria for over 8 years developing product iconography, branding materials, and a website redesign which included a full e-commerce offerng.
Worked closely with the Cellaria CEO to determine packaging requirements of vial kits for oncology treatment, packaging color themes, and branding tie-in so customers could easily recognize new products.
Project Skills Utilized:
- Brand Strategy
- Brand Architecture
- Logo Design
- Website Design
- User Interface Design
- User Experience Design
- Information Architecture
- Brochure Design
- Infographic Design
- Landing Pages
- Email Template Design
